Stand-up pouch packaging has essentially changed the food and beverage industry. Today’s consumers make informed decisions more than ever before, which means that they are aware of the impact that packaging has on the environment. This is where the Stand-up pouch comes in – it is recyclable and minimizes the amount of raw material needed along with minimizing costs.
In the packaging world – manufacturers try to follow the rule of “less is more.” Flexible packaging like the stand-up pouch demonstrates this principle, bringing a sustainable and recyclable packaging solution.
What is Stand-Up Pouch Packaging All About?
We know that product packaging is an essential part of product branding. Furthermore, product packaging is also the first contact point that the potential buyer has with the product. As a manufacturer, you will want to have attention-grabbing packaging for your product to lure your customers and make the product stand out on the shelf.
Believe us when we tell you that a stand-up pouch will add value to the buyer’s customer experience. If you closely assess the stand-up pouch, you see that the packaging format comprises one or a couple of films that are soldered and folded into flexible product packaging that can stand upright on the shelf.
Typically, this stand-up feature is only part of rigid product packaging – but- the stand-up pouch packaging is flexible in its own way – and the more enhanced versions also include zippers. Hanging holes, and more.
Usually, the stand-up pouch packaging is for home products, personal care products, pet foods, beverages, seeds, and other dry foods.
Stand-Up Pouch Packaging is Gaining Popularity
Stand-up pouch packaging is gaining popularity amongst manufacturers and customers alike. From production to usage, here are some of the essential advantages of stand-up pouches.
Attractive Packaging
The primary attractive feature of stand-up pouches is all about the graphics. The graphics on the packaging is also the primary thing that attracts potential customers to the product. It’s better to look for service providers when it comes to flexible packaging
For example, if you are located in Austin, you can look for services like screen printing austin tx to hire the best packaging services that provide the best value for your money.
Convenience Guaranteed
As a manufacturer, you can add value with a stand-up pouch. Regarding practicality, the stand-up pouch integrates re-sealable closure, subsequently extending the packaged food’s life and creating a better customer experience.
You can add convenience to the stand-up pouch by integrating a zip lock, hook-to-hook closure, press-to-close, handles, and transparent windows.
If you are packing ready-to-cook food, such as rice, you can make the stand-up pouch steamable, which will add more convenience for consumers as they won’t have to remove the food from the pouch while boiling it in water or put it in the microwave.
Sustainability
Today’s customers make buying decisions where they can diminish their carbon footprint. This aspect includes packaging – and stand-up pouches are essentially better for the environment. Flexible packaging, such as stand-up pouches, uses less energy, water, and raw materials, which is beneficial for the environment and saves costs.
