You’d think that with everything moving online, traditional banners and signs aren’t as relevant as they used to be. However, even now, 38.5% of the country assumes the quality of a business is based on the quality of the signage they see outside.
Signs and banners communicate your brand’s offerings and spread brand awareness. If you still think they aren’t that effective a marketing tool, let us convince you otherwise. Here are four ways banners and signs help market your business to prospective customers.
1. Engage Local Population
Nowadays, you can target online advertising to a specific location and age group. However, the same can be achieved with physical advertisements hanging up around your locale. Banner signs and custom-printed signs are a great way to grab the attention of local passers-by.
If your business specifically serves a single locality, it’s smart to use something that everyone there can see. Choose a place with lots of foot traffic or where most cars drive by to hang up your banners or signage.
You can also bring banners or signs to local festivals and events to increase their chance of being seen more and get to your target audience.
2. Increase Your Visibility
Signs and banners naturally attract the eyes of everyone who passes by in a crowded environment. Using bold colors like red, which inspires passion, or yellow, which inspires joy, would make them even more eye-catching.
All you have to do is choose the right spot for them and let them perform the rest of the magic. Since banners are seen by people who weren’t exactly looking to make a purchase, they have low conversion rates. However, they improve your brand awareness.
When those same people want to buy something, now they know your name and are aware of your business. You will probably be the first place they will check out. In that way, banners make you a more well-known business in your local county or town.
3. Integrate Physical and Online advertising
With today’s digitally tuned society, not investing in online advertisements means you’re missing out on the chance to reach the most people. If you have a website and social media presence, you can use banners to engage customers and encourage them to interact with you online.
You simply need to add a QR code, social media handle, or hashtag to your banner, and people will be able to connect with you online easily. In this way, banners and signs, which are the oldest methods of advertising, have been able to keep up with modern-day advancements.
4. Cost Effective Solution
Banners or custom printed signs are the most cost-effective advertising solution out there. Unlike online advertisements, where you have to keep paying to keep them up, a quality banner or sign, if maintained well, can serve you a long time with just one payment.
They are much cheaper than TV commercials or billboards while offering similar results. So, if you are looking for creative ways to reach out to your customers on a budget, we recommend using banners or custom signs to get the word out.
